In 2016 we had a number of dealings with Modest! Golf Management, who entered the golf market with One Direction's Niall Horan one of the key players in the new venture. In PGPR's role as media consultant for the Northern Ireland Open at Galgorm Castle, we were in contact with Modest! Golf, who came on board as the tournament's Official Management Partner for the most popular event on the European Challenge Tour schedule. In July we ran an article on Modest! Golf in the NI Open Official Programme. For Irish Golfer Magazine we returned to Modest! Golf and gained exclusive interviews with Niall and the team for a behind the scenes article.